Market Research Project for The Rock Restaurant
Conducted market research for The Rock Restaurant in order to assist owner with the decision of whether or not to extend his hours of operation. Myself, along with a team of 4 other students, designed surveys and distributed them to the study body. We then collected and analyzed the data in SPSS. Based on the data, we found that the owner was currently not serving food during the times that our respondents were most likely to visit a fast food restaurant on the weekends. We then compiled this information into a 60 page report, and presented the report to the client
Alternative Spring Break Volunteer
Traveled
to New Jersey with a group of 50 other students to do service work at
Camp Vacamas over Spring Break. The camp provides at risk youth with an
escape from gangs, drugs, and violence during the summer. We spent the
week doing maintenance around the camp, while also visiting schools in
Newark and The Bronx to tutor the children.
Alpha Kappa Psi School Speaking Program Director/Founder
Started a program within fraternity where myself and several other members traveled to local high schools to speak to students about the importance of higher education. We educated them on different career opportunities, financial aid, student organizations, and what they should be doing to best prepare themselves for their futures.
Chevrolet "Get More" Campus-Wide Marketing Campaign
August 2012- December 2012
Lead a team of 7 other students in creating a campus-wide marketing campaign for Chevrolet through the Edventure Partners program. Our team was presented with the clients goals and objectives, and then conducted primary research to determine the position and perceptions of the brand on campus. We then developed a message and campaign aimed at improving these perceptions and positioning Chevrolet on campus in a way that was in line with their goals and objectives. After pitching the campaign to the client, we were given a $3,000 budget to execute the campaign. The end result was an estimated $4,500 for the client.
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