Kmart Ships Itself Back Into Relevance With New Ad

After years of store closings, forgetful advertising campaigns, and declining sales; Kmart may have finally made a move in the right direction. In a new commercial designed to create awareness for their new free store-to-home shipping service, Kmart struck gold with a simple yet shocking phrase.

Within 3 seconds of the ad, one of the customers depicting in the scene says the words "Ship my pants" out loud. As one might expect, most of us who watched the commercial for the first time believed we just heard an entirely different phrase. As the commercial goes on and the phrase is repeated by everyone from a child to an elderly lady, one cannot help but let our inner 13yr old out and burst into laughter with every line.

 When the ad comes to a close, a Kmart employee turns towards the camera and reveals the true nature behind the phrase. Once the ad is over, you find yourself yelling out loud "How has nobody thought of this before?!". The truly great thing about the ad is the simplicity and the focus on the service. Some version of the "Ship my.." phrase makes up for nearly all of the dialogue, and has a lasting affect on the viewers likelihood to recall the message.

Now is this service really that useful? Probably not. But this commercial has already done wonders for the dieing brand. As the ad continues to catch fire on the web and spread through social media, expect to see slightly longer lines at your neighborhood Kmart. And if Kmart can capitalize on this opportunity, maybe they might just stay there.