Philips Norelco Finally Brings Some Originality to Shaving Commercials

Throughout recent years, I have been repeatedly stunned by the complete lack of creativity in commercials for major brands in the mens shaving equipment industry. Every commercial has seemed to incorporate nothing more than a man shaving in the mirror, a digital close up showing how that specific razor removes hair more efficiently due it have one more blade than their last model, and then a satisfied wife (or girlfriend) walking up and admiring the exceptionally smooth skin of her significant other. Sex may sell, but constant repetition will do nothing to break through the noise and clutter caused by the thousands of other advertising messages that consumers are bombarded with on a daily basis. Thankfully, Philips Norelco has finally had enough and introduced a new edgy and humor filled campaign that is sure to grab the attention of male viewers of all ages. The new "I'd Date Me" commercial, features a young male, probably in his late twenties, standing in front of the mirror and deciding how to best go about removing his excessive amount of scruff. As he uses his new Philips Norelco electric razor, he begins to gain more and more self-confidence with each new style he chooses. Eventually he gains so much confidence, that he says aloud "I'd date myself". However, the bleep during his announcement creates a sudden shock factor as one may believe that another line was said instead. Although this commercial could lead to some backlash and negative comments from more conservative consumers, the ad will certainly receive a few laughs from the companies targeted young to middle age male segment.